With the advent of several social media platforms and social marketing, it is still worth it to own a website? Of what use is a website anyway?
In this modern age, social media accounts or profiles, are one of the fastest ways of establishing a digital presence and quickly connect with customers. As a result, the value of having a website has been called into question. More and more businesses are relying on Facebook, Instagram, Whatsapp, Tik Tok, and the likes to make sales and connect with their users. In this article, we examine the reasons you shouldn’t hold off on having a website and why your website is still essential to your digital journey.
Social media is great for getting started. However, as you grow your followership, you’ll quickly learn that anything could go wrong. Your business profile could be quickly disabled or even deleted for the flimsiest of reasons. Again, the content, data, and customers you have amassed on your social media accounts are simply locked in. You cannot export them for use in other situations. For instance, after gaining a lot of followership and success on Facebook, you cannot take advantage of your followers and customer information to build the same followership on Twitter. Simply put, if Facebook goes the way of all living things (death), you lose almost all your business.
Websites, on the other hand, give you absolute control of your content, data, and customers. You can leverage your customer’s behavior on your website to target other users who show similar behavior. However, the true power of your website is unleashed when you combine them with your social media profiles.
Marketing Magic and Retargeting
Like we mentioned earlier, your website gives you control over your content, customers and most importantly, data. Data is an extremely valuable resource. With your customer data, you can easily track the platforms your customers are coming from, what they want, where they live and what time they are available online. This kind of information helps you to hone in on your marketing strategy and make more sales for less advertising spend.
Search Engine Visibility
Over 40,000 Google searches are submitted every second. This translates to over 2 million searches every minute on Google alone. Add up the search queries from other search engines and you’ll quickly see how important it is that your business is visible to search engines. Sadly, since social media content is locked into the different social media platforms, businesses that rely solely on social media profiles are invisible to search engines. On the other hand, you can easily optimize your website’s content to ensure the visibility of your business to the millions of users that search for products and services every minute.
In today’s world, before most customers bother to visit your brand or company physically, they find it convenient to go online and check what your company or brand has to offer them. In fact, statistics show that six out of ten customers expect the brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for company and product information. Considering that not every information can go on a social media profile, your website serves as a publicly available information directory on your business.
While it is important not to overlook social media as you grow your business, it is equally important to remember that this is not the final destination. Your social media profile is supposed to hook users into your main hub – your website. If you want to impress your market with a well-built and visually striking website that speaks to your audience, it wouldn’t hurt to consider employing the skills of an experienced agency like us. See for yourself what we’ve done for other businesses.